Be specific
SayBuilt and tested locally.
AvoidRevolutionary infrastructure for a new era.
The Nakama brand
The people who stand with you.
Nakama is the Japanese word for a trusted companion or teammate. The brand is calm, clear, and built around shared responsibility.
What the name means
Support begins with people.
Nakama describes the people you trust to show up: companions, teammates, and the group you build with.
A health-support program works when everyone knows the terms, who is responsible, and what happens next.
Calm
Serious information needs room to breathe.
Clear
One message, one action, and plain language.
Accountable
Show the current status and name the person responsible.
How the brand works
Show the answer, not another explanation.
A member should see the status, the terms, and the next step without decoding the interface.
Nakama Health
IllustrativeActivation required.The program begins only after every required approval is complete.
- Program scope
- Agreed for one cohort
- Sponsor budget
- Funded before invitations
- Decision authority
- Named people
Visual foundation
Forest, cream, gold. One typeface.
Forest green carries trust, cream keeps the page warm, and gold marks the detail that matters. Plus Jakarta Sans keeps every sentence direct and easy to read.
- Deep Forest#012D1D
- Forest#1B4332
- Warm Cream#FBF9F5
- Nakama Gold#E9C349
- Soft Green#C1ECD4
Plus Jakarta SansOne family, from labels to headlines
Clear terms. Human decisions.
Voice
Write like a person.
Say what is true now. Name who is responsible. Use the words members and organizers already understand.
Name the decision
SayAn authorized reviewer decides.
AvoidThe system handles approval.
Use plain words
SaySponsor-funded program.
AvoidDecentralized coverage engine.
仲間 · The people who stand with you